With growing consciousness around sustainable production, streetwear companies are now stepping up. Also, since streetwear fashion often relies on trends rather than timeless designs, this leads to more consumption. With concerns regarding over-production to meet the increasing demands from consumers, this heightens the environmental impact. Such materials aren’t environmentally-friendly and therefore negatively affect the planet. So, do these streetwear brands pay attention to the negative or positive impact they have on the environment? Although streetwear often has strong ties with social issues, environmental concerns haven't always been at the forefront.ĭue to the production of various staple pieces within this trend, the industry often uses materials like nylon and polyester. The style has become more mainstream over the years, which has meant more production. With a large market, it’s only normal for concerns to arise regarding its environmental effects. This was further interpreted as about 10% of the worldwide footwear and clothing market. Studies estimated the global streetwear market to be about $185 billion in 2019 3. As a result, streetwear culture brings people together in various parts of the globe. Many people who embrace this trend view it as more than clothing but more of a culture. From new fashion labels constantly springing up to well-known luxury brands, this style is here to stay. Since it came to being, streetwear fashion has blown up in various parts of the world. The urban and fashionable style often features pieces like hoodies, t-shirts, baggy pants, face caps, and sneakers.
Whether on the end of the surf-skate culture or more on the edgy punk trend, it’s easy to identify streetwear. The style also draws inspiration from Japanese street fashion.Īs streetwear brands continued to emerge, they began to infuse influences like punk, heavy metal, and new wave.
Holistically, this trend became prominent in the fashion game as it drew from more than the surfer vibe scene but blended a unique surf-skate culture that gave a laid-back casual vibe. More than that, this clothing style was born out of scenes like the Los Angeles surf-skate culture and New York’s hip-hop fashion. This period experienced the emergence of a clothing style that embraced casual wear. The rise of streetwear style Photo by Mike Von on UnsplashĪs we know it today, streetwear clothing has its roots traced to the 70s to 90s. This article will explore sustainable streetwear brands, including the meeting point between slow fashion and streetwear apparel brands. However, streetwear brands are now showing us that you can express yourself through streetwear style while making eco-friendly decisions. When you think of sustainable fashion, your mind will probably conjure up images of hemp fabrics and earth tones. Due to the rise in concerns about the fashion industry's environmental impact, sustainable alternatives began to spring up. However, the constant production of clothes has come at a cost to the environment. Since clothes are a necessity and people are continuously discovering their style, the fashion industry continues to boom. It represents a way of expression and, for many people, a connection to a particular ideology. Clothing, for many, is more than just throwing on pieces to wear.
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