Pay extra attention to those dimensions.ĭepending on the layout you’re planning, business card logos sometimes look better when they’re designed longer horizontally and shorter vertically, due to the natural shape of the standard business card.
This simplicity also provides additional value overall as it enables them to be used equally as well on a billboard, remaining attractive despite great fluctuations in size.Ģ. Stay away from complex designs with detail that will get lost when your logo is reduced to fit onto a business card. The best logos are those that are easily recognizable and remembered. Here are a few ideas for designing your own: 1. Aside from that, you have a blank canvas, most of which is typically taken up by a smart business card logo. Obviously, it should include your name and primary contact information, whether that’s a phone number or a Twitter username. When comparing some of the top (and most eye-catching) business cards, there are a few traits common to all. The best business cards are the ones with the most memorable logos And few venues provide a greater restraint in this regard than the business card.īut the restriction isn’t impossible to overcome and can even be turned into a benefit – showcasing the creativity of your business card logo and leaving a lasting impression on customers and contacts. This is especially true when it appears on materials with limited space.
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Unlike a full marketing campaign that contains complex messaging, imagery and a series of features and benefits, a logo is a flag, a signature, something that represents the whole of your offering without necessarily providing a blatant sell. Given the narrow margins, business card logos have to work extra hard to achieve their goal – not an easy task for something that’s typically no bigger than the size of a quarter. Yet nevertheless, they continue to be one of the primary means of personal promotion, especially when attending presentations, tradeshows or other networking events. When it comes to the standard business card, you typically have an extremely limited amount of real estate with which to work. Creating savvy business card logos for limited space
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